Social Media Marketing is so much about consistency, patience, effort and time. It’s definitely not the same as handling your own Instagram page where we rarely ever check insights, schedule and pre-plan our posts or pay attention to the minute details. But handling social media page for a client is a whole different thing, there are so many things to keep in mind and very little room for trial and errors. Here are 5 things that you should know before you start out as a Social Media Manager.
Social Media Marketing is a full-time job
One of the major things about Social Media Marketing I did not know before I started out was how time-consuming it is going to be. Even if you work remotely and handle just one account, you are going to need to give it a lot of time. It is not something you can wrap it off in an hour or two. It’s a full-time job. Quite literally because I never get Sundays off, I have to plan and post on Christmas and Diwali and Eid, constantly reply to DMs, comments and keep posting stories throughout the day. I love that this work has allowed me to travel freely but I also hate that sometimes I have to sit on a bench in front of a breathtaking lake, glued to my phone and miss a beautiful sunset. But hey, pros definitely outweigh the cons here.
Every little detail is important
From the hashtags to the captions to the typography on your stories, every little detail is important. Using the same hashtag for every post will obviously not give you a good reach. Similarly, there are a lot of ways to write the caption and different approach works for different clients. It is very important for you to understand the kind of audience you are catering to before you plan the creatives. For some clients of mine, descriptive captions work but for some aggressive and direct marketing can counteract. Thorough research of the competitive brands and audience will give you a good idea on where to start.
There’s an unlimited room for creativity
From managing all types of accounts, I’ve learned that there are no bounds to how creative you can be. The more innovative your ideas are the better because creative posts will attract attention which in turn will elevate the engagement on the post. I plan out my posts weeks prior and make sure that I give each and every post the attention it needs. Never fear the risk that comes with trying something new and innovative, because it’s better to do something than not do it and regret later.
Every business needs its unique strategy
A very important point when you’re managing more than one account is that you have to make sure that every business is getting a unique strategy from your side. You have to make sure that you don’t copy-paste the same ideas for all the businesses you are handling. Being a social media manager needs a strong sense of commitment and discipline without which handling accounts professionally would be impossible. Planning a unique strategy for every business is the first and one of the most vital steps to successfully creating a feed that will attract attention and boost engagement.
Personal connection is important
An aspect that needs an ample amount of attention is interacting with your audience on a personal level. When you reply to comments and are generally a genial and easy presence on the media, this will create a loyal network of connections. It is very important to reply to messages and DMs without taking too much time. Being personal and attentive in your stories is also a great way to get to know your audience better and build a strong foundation from the start.